AAAI GoaFest 2010
What would you like to see in Goafest 2010?
Payal Khandelwal, 07 January, 2010
Mumbai
Campaign India attempts to understand what adland’s youth wants to see — and all that they do not want to see at the Goafest 2010.
The heady cocktail of sun, sand, beer and advertising, Goafest, is the most important Indian advertising festival. Apart from hosting the Media Abbys and Creative Abbys, Goafest promises to be a treat for youngsters in terms of fun and frolic and more importantly, in terms of inspiring them to be better advertising professionals.
Goafest brings together a host of highly acclaimed Indian and international
speakers to serve this purpose. Young people get to see and meet their own
personal advertising Gods at the venue. They get to see the work done all
over the country and they also get to attend various workshops to hone their
skills.
However, there is a mixed response on how much value do youngsters actually derive from the two-day festival. Campaign India spoke to five such young advertising professionals and figured that most young people are quite excited to be a part of this advertising extravaganza but they definitely want some changes to happen to get the most out of it. From the time to venue to workshops, they have quite a few suggestions to make.
In terms of logistics, Shounak Guha Thakurta, senior copywriter, JWT India, feels that “Moving away from the stage, a lot of people complained that the transport arrangements, to and fro the venue, left a lot to be desired. Someone even suggested a bikes-for-hire counter at the venue.” He adds, “Some even went as far to say that Goafest would attract more people if it were hosted somewhere in North Goa.”
Ryan Mendonca, snior copywriter, O&M thinks “being put up in nice hotels around the venue would not hurt.”
He also feels that the festival should be conducted during winter instead of April when it is extremely hot.
Naomi Thommy, junior copywriter from Leo Burnett feels that while planning the Goafest committee should pay more attention to “the interns, trainees, almost employees, and creatives that still live off their parents’ retirement funds.”
She pleads, “While planning this year’s Goafest, think of us bottom dwellers, who’re still not completely cynical about the business and veraciously ‘want’ to be better at writing award winning e-mailers.”
Hemant Sharma, senior copywriter, DDB Mudra feels that most people don’t know the exact schedule and location of the sessions during the festival. He says, “It should be more structured as it is a great opportunity to meet all these great advertising people. There should be a specific place where youngsters can interact with these speakers.”
He also says that the festival should be extended to four days.
Thakurta, while talking to his colleagues, also concluded that, “Someone said ‘Jalebee Cartel should play for longer’ to which someone else said ‘Dude, Karan Bhoj’. Finally, to a very charming lady who confessed that she would like to see more of a certain Sumanto at the festival.”
Rajshekar Patil, brand partner, BBH India
“Last year, the important sessions were scheduled in the morning or noon. So one had to try to pay attention to the esteemed speaker while nursing a hangover. If the talks are scheduled at a slightly easier time, it’d come as a welcome relief for those who don’t want to miss out on anything. Also, viewing the TVCs can be a bit more wieldy. I wonder if there is a way to create a simpler user interface. A touch activated system perhaps, with the audio being routed through head phones. This way one can get a thumbnail overview of all the work and view each piece intuitively, somewhat like the DVDs of Shots.”
Hemant Sharma, senior copywriter, DDB Mudra
“The whole point of Goafest is about promoting advertising to young people. There are great people who come and conduct sessions. I feel more youngsters should be able to listen to these people. That is why people below 30 years of age should not be required to pay. Also, nobody knows the exact schedule and location of the sessions. Thus, it should be more structured as it is a fabulous opportunity to meet all these great advertising people. There should be a specific place where youngsters can personally interact with the speakers. Also, it could be extended to more than just two days to four days.”
Naomi Thommy, junior copywriter, Leo Burnett
“I would say more power to the interns, trainees, almost employees, and creatives that still live off their parents’ retirement funds. Instead of hankering from the sidelines, they must be subjected first hand to the scale of arrangements, celebrations and speakers at Goafest without having to bicker and barter for a gate pass or grovel indefinitely until they get one. Once you get past the pilfered booze and the common place activities of a beach bum, you’re left wasted, hollow and in want of having experienced a better Goafest.”
Shounak Guha Thakurta, senior copywriter, JWT India
“Frankly, I wouldn’t change a thing about Goafest. A combination of beer, sun, surf and plates of calamari - what could possibly go wrong? However, I decided to do a little recce around office to gauge the opinion of my able colleagues. An elder statesman wants to see and I quote, “a class act like Guy Ritchie from a parallel field”. He also opines that those conducting seminars should base their deliberations on “knowledge sharing” rather than beating their own drum.Another serious sounding lady expressed her desire to see and hear of more emerging from the digital space.”
Ryan Mendonca, senior copywriter, O&M
“I would like next year’s Goafest to happen during winter season because April is just too hot. That definitely dampens the spirit. Also, there should be more cocktails at the venue.
Being put up in nice hotels around the venue would not hurt. The workshops
that are conducted during the festival could be more fun and interesting
and this way, more people would participate in them. I also feel that there
should be a book for all the delegates at the end of the two-day festival
that showcases all the award-winning work of that year.”
Accommodation in South Goa Hotels for AAAI - GoaFest 2010
Dona
Sylvia Beach Hotel Goa
Dona
Sylvia Beach Hotel is spread over 26 acres of landscaped gardens along
the beautiful Cavelossim Beach in South Goa. The beach Hotel blends the
spirit of the Mediterranean with the warmth of Goa. Dona Sylvia Hotel accommodation
offers 176 air-conditioned rooms in Mediterranean styled villas, with verandahs
and roof top terraces. .........Read
more
Leela
Kempinski Hotel in Goa
Along
with the temperature, the stakes also get raised in Goa.
Thanks to the 24 hour Casino at The Leela Kempinski
Goa. Walk into this high-rollers’ paradise
and lose yourself amongst the slot machines, roulette
and derby games. Try a hand or two and Lady Luck
might end up shaking hands with you.........Read
more
Holiday
Inn Hotel in Goa
Hacienda
De Oro means house of gold in Spanish. For something a little different,
this casino in Goa has a Mexican setting and is a relatively
casual place that doubles up as a pub. Set in expansive
tropical gardens that run right down to the unspoilt sands of Mobor
Beach, the Holiday Inn has been designed
to blend colonial extravagance.......Read
more
Majorda
Beach Hotel in Goa
The
treasures casino, Goa is located at Majorda
beach Hotel Goa. The timing for this casino is 12 pm to 1
am. Throughout the day there are people wanting to try their luck here.
The slot machines at Treasure Casino at Majorda
Beach Hotel Goa are arranged so as to make it convenient for the
people to play the casino games........Read
more
Park Hyatt Beach Hotel
Goa
Park
Hyatt Goa Hotel and Spa embraces the Mediterranean atmosphere
of a Goan village. The Hotel’s 251 rooms and suites are set among more than
45 acres of land on the beautiful Arossim beach. With its
open architecture giving a feel of the outdoors, uniquely designed rooms
and suites with spa style bathrooms and distinctive ambience .........Read
more
Kenilworth Beach Hotel
Goa
Kenilworth
Beach Hotel is the epitome of true Goan hospitality where
honored guests can experience a holiday of a lifetime. This 91 room 5 star
deluxe beach hotel and Hotel is located on the beautiful Uttorda
beach in south Goa. Fresh water pools or the vast
expanse of the sea, lush green lawns or palm and coconut trees becon, creating
a wonderful space in which to escape........Read
more
Old Anchor Hotel Goa
The
first ever Hotel in South Goa Old Anchor
has cast its spell on one and all. Here, from dawn to dusk, you can see
the earth & the sea resting in one another's arms & dreaming of
waves, tides, clouds, sands & lush green palms. Where you can succumb
to timelessness with no schedule to follow except those set by the tide.........Read
more
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