AAAI GoaFest 2010 - Press News
Goafest 2010 centres around 'Survival of the Freshest'
Campaign India Team, 22 February, 2010
Mumbai
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have officially announced Goafest 2010. This year, the festival will centre around the theme of 'Survival of the Freshest' and will be held at Utorda Beach, South Goa between April 8 - 10.
In addition, the AAAI has also announced the name of three speakers who will deliver keynote addresses at the festival. Richard Pinder, COO, Publicis Worldwide, George Michaelidis of Mindshare and Nick Bailley, creative director, AKQA.
Speaking about the festival, Colvyn Harris, chairman, Goafest 2010 and CEO, JWT, "Goafest has grown into a multifaceted convention for the Indian advertising industry. This year's theme is set in the context of fast-evolving technological trends where advertisers are being challenged to use clutter-breaking ideas and media. The eminent panel of judges will reward those who have risen successfully to the challenge and worked towards greater brand-building in the country."
'Survival of the Freshest' aims to recognise all who were different in the challenging year that went by. The theme represents the current sentiment of audiences and advertisers who are looking for ideas that rise above the ordinary and enables brands to be innovative and exciting.
Goafest 2010 will begin with the Industry Leadership Conclave, a by-invitation-only event. This year's session is based on '2010: Time to Grow'. Industry leaders will discuss strategies on the development of brands. The next two days will focus on the knowledge and learning seminars, the Media Abbys and the Creative Abbys.
This year, the Goafest committee has introduced many sub-categories and other changes. These include:
- The introduction of sub-categories under Digital like Branded Content, Online Video, Rich Websites by type-of-product, Use of Social Media, WAP sites, Applications for Mobile Games and Integrated Experience of New Media.
- Extension of In-direct Marketing and Direct Responses categories to Print, TV and Radio.
- Expansion of Design categories to include Retail Design and Use of Typography.
- Expansion of the Print Craft category to include Copywriting and Art Direction sub-categories.
Accommodation in South Goa Hotels for AAAI - GoaFest 2010
Dona
Sylvia Beach Hotel Goa
Dona
Sylvia Beach Hotel is spread over 26 acres of landscaped gardens along the
beautiful Cavelossim Beach in South Goa. The beach Hotel blends the spirit
of the Mediterranean with the warmth of Goa. Dona Sylvia Hotel accommodation
offers 176 air-conditioned rooms in Mediterranean styled villas, with verandahs
and roof top terraces. .........Read
more
Leela
Kempinski Hotel in Goa
Along
with the temperature, the stakes also get raised in Goa.
Thanks to the 24 hour Casino at The Leela Kempinski
Goa. Walk into this high-rollers’ paradise
and lose yourself amongst the slot machines, roulette
and derby games. Try a hand or two and Lady Luck
might end up shaking hands with you.........Read
more
Holiday
Inn Hotel in Goa
Hacienda
De Oro means house of gold in Spanish. For something a little different,
this casino in Goa has a Mexican setting and is a relatively
casual place that doubles up as a pub. Set in expansive
tropical gardens that run right down to the unspoilt sands of Mobor
Beach, the Holiday Inn has been designed
to blend colonial extravagance.......Read
more
Majorda
Beach Hotel in Goa
The
treasures casino, Goa is located at Majorda
beach Hotel Goa. The timing for this casino is 12 pm to 1
am. Throughout the day there are people wanting to try their luck here.
The slot machines at Treasure Casino at Majorda
Beach Hotel Goa are arranged so as to make it convenient for the
people to play the casino games........Read
more
Park Hyatt Beach Hotel
Goa
Park
Hyatt Goa Hotel and Spa embraces the Mediterranean atmosphere
of a Goan village. The Hotel’s 251 rooms and suites are set among more than
45 acres of land on the beautiful Arossim beach. With its
open architecture giving a feel of the outdoors, uniquely designed rooms
and suites with spa style bathrooms and distinctive ambience .........Read
more
Kenilworth Beach Hotel
Goa
Kenilworth
Beach Hotel is the epitome of true Goan hospitality where
honored guests can experience a holiday of a lifetime. This 91 room 5 star
deluxe beach hotel and Hotel is located on the beautiful Uttorda
beach in south Goa. Fresh water pools or the vast
expanse of the sea, lush green lawns or palm and coconut trees becon, creating
a wonderful space in which to escape........Read
more
Old Anchor Hotel Goa
The
first ever Hotel in South Goa Old Anchor
has cast its spell on one and all. Here, from dawn to dusk, you can see
the earth & the sea resting in one another's arms & dreaming of
waves, tides, clouds, sands & lush green palms. Where you can succumb
to timelessness with no schedule to follow except those set by the tide.........Read
more
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